Find The Starving Crowd First!
Sitting through a rather large training with Instagram this week, got me thinking about business today and what would I do differently, knowing what I know now.
Curiously, I dug deep through my books to find a great marketing training I attended some time back. As I read these lines from this marketing book…and it doesn’t matter what industry your from, the problem is still the same.
Here’s what usually happens: You have your basic product or service, or some sort of cool program that integrates both in a new way, or whatever …and you get all excited about it. Now you’re all excited because this is the best thing since the invention of color TV! Everyone is going to jump all over this! But, you’ve got a small problem.
What is it? Well, how about this dumb question like:
“Who The Hell Are You Going To Sell It To?”
On top of that the Internet is here, completely changing everything and every result you expected to gain from your marketing.
No longer can you express the virtues of your company, products or services and expect everyone to line up ready to purchase.
It is the surest path of greatest resistance!
As my journey into network marketing has shown me.
No one believes sales pitches any more. No one cares about your professionalism or how long your company has been in business
Pushy selling is the most depressing, sickening way to make money.
And is why I turned to the Internet to learn the marketing model of today “Attraction Marketing” and one HUGE KEY many business are missing out on…
Building your biggest ASSET of your business…. your LIST.
Online changes so quickly and the only thing you own online is your list! so if Google, Facebook or any other Social Media entity changes the rules and decide they don’t like what you are doing…
And BLOCK you or change the algorithms ….You can weather any storm.
You still know everything will be fine as you still have your LIST.
Putting a List Building System into place is critical for anyone transitioning online. Your LIST is your biggest asset to nurture and build consistent relationships with.
Your list building is your core strategy and applies to any business. Unfortunately many industries today are still lagging. If you want to stand out from the noise, create a more valuable asset you can sell, change up your revenue and increase profits…
Make your List Building Strategy your top priority.