Snail Mail or Learn to Optimize Your Email Marketing.
10 Simple Tweaks To Make & Optimize Your Email Marketing Today.
My guest Blogger Matt Baran is the in house traffic specialist for Elite Marketing Pro
Wouldn’t it be great if you could get 20% more of the things you want with quick and easy fixes?
Imagine going to the gym and making one small tweak to your grip to get 20% better gains…
Or getting 20% better mileage from your car without any additives…
What about getting a 20% raise at your job, just by wearing a different shirt…
Would that turn your head?
Today you’re going to learn how to optimize your email marketing with super-simple tweaks that’ll take about five minutes apiece, yet are powerful enough to improve your opt-ins, engagement, and sales by up to 20%.
These might seem like small tweaks, but don’t be fooled—they will really add up over time.
Read on, and have a listen right here:
1. Use Google Analytics
Your first tweak is to check your site with Google Analytics to see which pages are getting traffic. If you’re not sure how to do that, there are tutorials all over the Internet for it. The key point is that you can zero in quickly on pages with steady traffic, so use the facts. You’ll find some hidden surprises.
When you first start blogging, you put a lot of effort into your posts. But until you build up your readership, those early posts will get forgotten. Then when you start to get traction from putting out viable content and attracting readers, Google notices you.
It may take some time, but Google will start giving you traffic because you’re ranking for certain keywords, or maybe an influential site will find one of your articles and link to it. Whether you know this is happening or not, chances are you’re not taking advantage of the traffic going to those older posts.
But that’s your next tweak.
2. Use Opt-In Forms On Popular Pages
Once you’ve found some pages that are getting traffic, use opt-in forms on them.
Adding the forms on those “oldie-but-goodie” pages that are getting traffic boosts your opt-ins from new readers. Use a product like Lead Boxes, which is a part of Lead Pages.
3. Add Cookies
Once someone has visited your site, you want to have the opportunity to keep in touch with them, and cookies are a great way to do that. I use a tool called “Opt In Monster,” which is a little pop up that appears after the user has been there for five seconds, and it cookies them for thirty days.
I’ve done it on both my homepage and also on the pages that I know are getting the most traffic, which I can see through my Google Analytics account.
4. Use a Two-Step Opt-In Process
When someone opts into your list, use a two-step opt-in process. You can do this with Lead Boxes or a number of other solutions. What this means is that when you create the opt-in, rather than putting the opt-in form on your website, you put a button on the website instead.
It will say something like “Click here to get such and such,” or you can use a banner ad instead of a button. When they click on it, a little opt in box comes up.
It’s less threatening, and it’s been proven time and time again that it increases conversions because you’re not asking for their email right away. You’re getting a micro-commitment from them first because they’re saying “yes, I want that.”
5. Create Custom Thank You Pages
Whether you do the two-step opt in process or not, what happens immediately after somebody fills in their email address and clicks the submit button?
Are you sending them right to your offer, or are you sending them to a custom page based on their interests or the website they’re signing up from?
Typically after they opt in, an email goes out to them. If there’s nothing special about what you’re sending them to afterwards, say you’re just sending them to an offer, they’re not necessarily going to know that email came from you, or that email is where they opted in from your forms.
Chances are your new subscriber is getting tons of marketing emails, and unless they’re constantly monitoring their inbox, they might not know where that email came from.
This is especially true if you’re not giving them a lead magnet and you’re just sending them to an offer. They’ll either think the email is spam or they’ll just wonder “who is this person?”
A custom thank you page with a video of you, a picture, or even a screen shot of the email you’re going to be sending them, telling them to look into their inbox, helps them to make that connection with you and it’s more likely to increase engagement on your part as well.
6. Thank Them When They Confirm
If you’re doing two-step opt-ins, create a custom thank you or success page after they click on the link to the confirmation email.
Just to be clear: I do not to use double opt-ins with paid advertising because I want as many people to get through there as possible.
I do use a double opt-in for search content, a blog, or a podcast for example, because they’re already engaged in the content. They’ve gone out to find an answer, and they found your page on their own, so they’re much more likely to complete the double opt in.
And let’s be frank; the quality of double opts-ins is much better than single opt-ins.
The point is that when you use a double opt in, when they get that first email, they have to confirm that they want to get your emails. When you set up your autoresponder page, it defaults to a basic confirmation page.
What else could you be putting in there?
Instead of just sending them to a generic confirmation page, put a link to your EMP sales letter in there, or maybe an AMF sales letter depending on your audience. It’s a perfect place to put an offer, and if you’re doing double opt-ins, why waste that click if they’ve already completed a double opt-in?
7. Create a Killer First Email
When a new visitor lands on your website or opts into an ad you’re running, and now they’re on your email list, a follow up email goes to them.
That email better be good. In fact, it better be one of the best emails that is in their inbox because you’ve got so much competition in their inbox already, and you really want to blow their minds.
You don’t want them to unsubscribe unless they’re not going to be a good fit for your list, but you want to create an amazing first experience, and one that’s going to make them look forward to hearing more from you.
A great first email increases the open rates of your autoresponders and broadcast emails, and it increases the amount of trust they have in you and your brand as well.
One great strategy is to share a quick actionable tip that doesn’t take a lot of time, but can produce an immediate result. It has to be something they can really get some value out of.
That’s much more than the typical, “Hey, my name’s Matt, thanks for opting in, it’s great to see you on this list. Just to know you’re going to get such and such emails from me, I want you to take action on this particular item.”
When you give them a really good tip they can use right away, they’ll associate that tip with you. They’ll also associate the good feeling they get from using that helpful tip with you.
They’ll be more likely to want to open up your emails first because once they get that association they’ll think, “Matt’s first email really helped me. I wonder what else he’s got to offer,” so make sure that first email will really resonate with them.
8. Make Your Content Scannable
At least 65% of emails are now being read from a mobile device, so make your emails easy to read from the phone. What people do is, if they’re not doing the morning purge, they’ve still got a lot of emails to go through and if you’ve got something really long, they’re going to want to scan it. If it seems like it’s too much trouble to read, they’re probably going to just close out and delete it, or never read it in the first place.
Use bold, italics, and sub headers in your email so people can scan the email and see if it resonates with them, then maybe they’ll even want to go back and read the whole thing too. You do have to make it easy for them to be able to go through it.
9. Remind Them Why They Subscribed
At one point I was subscribed to over fifty different email lists from the different online gurus. I did this to learn, to educate myself on email, and to learn how to become a better writer.
On many of those lists, I felt like I was just a potential credit card, which I really didn’t like. That’s why I think you should take the direct approach with your list to remind them why they subscribed in the first place.
This is actually very easy to set up in Aweber. At the very top or the very bottom, just write, “This email is being sent to you because you’re subscribed to such and such newsletter.”
You can add in their subscription information by putting their name in a name field, their email, and a code to enter the day they subscribed. That way if they open it up and they don’t really remember you, they realize they did subscribe to you, and it’s not just spam.
10. Add an Unsubscribe Link To Your Emails
Below the text with their subscription information, put a note like, “If for any reason if you do not want to receive any more viable tips, resources, and insider information about this topic, you can unsubscribe by clicking the link at the end of this email with no hard feelings,” and then put the unsubscribe link right there.
Why do you want people to unsubscribe? First, you don’t want them complaining to you first. If they don’t want to be on your list, you don’t want them there anyway.
Second, it doesn’t really affect your unsubscribe rates. If anything, it gives people the feeling that you’re not trying to trick them, that you’re there to give them value, but if you don’t want it, here’s the link front and center to get right out.
It builds a relationship with that list, and it’s something that’s been shown to be really effective. Your unsubscribe rate might go up a little bit, but overall you’re building a much better quality list, and it’s not just like every other single one that’s already in their inbox.
Your email marketing is a way to build a relationship with people. Assume that they’re interested, because they found you in the first place. But also assume that they are busy and living in a noisy world, and that they may not know what step to take next.
By following these ten tips, you’ll nurture them along, provide information that helps them, and when they are ready to buy, they will be much more likely to buy from you.
Until next time,
Chief Traffic Officer, Elite Marketing Pro
Thank you Matt..
P.S: The Team at Elite Marketing Pro are a major part of my online success. The skills and confidence they are giving me for my online journey is essential. If your ready to move your business to the next level then the Elite Marketing Pro is an essential part of this journey.